Basically, all QR codes can be divided into static or dynamic QR codes. To understand what a QR Code with tracking is and for what purpose you should use one you need to understand the difference between static and dynamic qr codes.
Static QR Codes:
With static QR codes, the information stored in the QR code cannot be changed afterwards. All information is either stored directly on the QR code itself, or it can link to an external source.
For example, if you used the QR code in an advertising flyer but made a mistake. Everything must be reprinted. The same is also the case if the information is no longer up to date.
Static QR codes do make sense, however, because they are very easy and inexpensive and often free to generate.
Examples of static QR Codes:
There are a countless number of different ways static QR codes can be used. Basically, text is always stored. However, this text can also have a special formatting so that it serves different purposes.
- Wifi QR Codes: A Wifi QR code stores the complete access data to a WLAN network. This includes the name of the network, the encryption type (e.g. WPA2) as well as the password. Nowadays, any smartphone (either with a separate app or directly integrated into the camera) can scan a WLAN QR code and then establish a connection to the Wifi with a single click. That the content is unchangeable is not a problem for this usecase, because you can simply generate a new free QR code when the access data to the wifi changes.
- QR code for social media links: Static QR codes also offer the possibility to link to a social media profile like Facebook, Instagram or Linkedin. This is interesting for companies that want to increase their brand awareness or promote their products. These QR codes can be placed, for example, in advertising flyers or at the entrance to a store.
- QR Code on business cards: So-called vCards can be printed with a QR code on business cards. On the vCards, various personal information such as the email address, phone number and address can be stored and shared with other people by a quick scan. However, the disadvantage of unchangeable QR codes in this case is when you change jobs or your phone number changes. This can be better handled with a dynamic QR Code as will be described in the following.
There are more examples in out blogpost: static vs dynamic qr codes:
Are static QR Codes trackable?
Static QR codes do not require an Internet connection. However, this also means that there is no remote station that can capture the scans. The simplicity of this type of code does not allow tracking. For this to work, a different type of QR code must be used, which is called a dynamic QR code.
Dynamic QR Codes:
Unlike static QR Codes, the content of dynamic QR Codes can be changed at any time. These QR Codes link to an external source such as a website like dynamic-qr.de which can then display different content depending on the actual settings. So it is not what is stored directly on the QR code that changes (this is static in any case) but the information to which the QR code points.
Unlike static QR codes, the content of dynamic QR codes can be changed at any time. Which is a big advantage over the static variant.
Are dynamic QR Codes trackable?
The good thing about dynamic QR codes is that the website can track how often the page linked to the QR code was opened. Additionally (based on the site) other information can be tracked, such as the country the user comes from or the device with which the code was scanned.
QR Code with tracking
Using Tracking QR codes has (at least) two great advantages:
- Increase the probability that a QR code will be scanned: By measuring the number of scans, companies can gain insight into how to better design their future marketing campaigns. Was the QR code too small and unobtrusively placed? Would a different color or design have been better? This information can only be obtained by knowing how different solutions have performed.
- subsequently improve the QR codes for the best possible content: If you have succeeded and a QR code is read frequently, there is still a risk that users do not interact well with it, for example, do not submit the linked form, the form should be adjusted. Perhaps the wrong questions were simply asked. That something like this can be changed afterwards is the great advantage of dynamis.
With dynamic-qr you can easily generate a QR code, and with this for example create a free form or make webhooks to other pages.